trivago @ ITB Berlin – Day 2

It’s day two at ITB Berlin! Today is the day for networking: You can just feel it. The show is abuzz. But something’s different. There’s something in the air today that makes us even more excited than the day before. At first I tried to put my finger on it but couldn’t. And then it […]

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trivago's stand at ITB Berlin 2016 with people crowding in front

trivago @ ITB Berlin -Day 1 at the World’s Leading Travel Tradeshow

Let the show begin! Tradeshows are incredible to behold. Especially travel and tourism related ones. They’re chalked full of energy, new people, and memorable experiences not to mention incredible visuals. The bigger they are, the better. This week I’m at ITB Berlin, the world’s leading travel trade show. I will be writing to you from […]

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a female traveller is looking forward to spring 2016 and beyond

Spring Travel Trends & Predictions for Hotels in 2016

Predicting the future is no easy task. Frankly, most would safely proclaim that it’s impossible. But who doesn’t dream about it from time to time? I know I do. Especially when it comes to business. What if I do X and it results in the added income of Y, multiplied by….well, you get the idea. […]

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trivago hotel marketing words are popping out of a glossary

Glossary: Hotel Industry and Metasearch Marketing Explained

In today’s online world, hotel marketing is ever-changing. Tools like metasearch are at the forefront of helping hotels grow their business online. To make sense of it all we’ve created this glossary. Not only will we continue to build this out and demystify these tools and techniques, but we’ll cover other key industry terms, marketing phrases […]

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trivago booth at ITB Berlin has a wheel of fortune, and tables with computers

trivago @ ITB Berlin

ITB Berlin, the world’s leading travel trade show, is just around the corner. There’s lots to see as it’s become the world’s most successful platform for the travel industry. This year is particularly special as it marks the show’s 50th anniversary. We’re getting ready to pack our bags and head over to the show from […]

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A person uses a laptop to manage their facebook CTA button

Facebook CTA Button: Earn Hotel Bookings for Free

We’ve got a quick tip to help you boost your bookings. The best part is it’s free, and it’s easy to set up. If you aren’t already taking advantage of Facebook’s ‘Call-to-Action’ (CTA) button then you need to put down that coffee, turn the music low and log in to your Facebook business page. Not […]

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costumed people ready for Carnival in Venice

Update Hotel Info As Often As Your Rates

You are used to updating your rates seasonally, but what about your hotel information and descriptions? A dynamic shift in travel is well underway due to the rise in younger travellers seeking out new experiences. To get ahead of this trend, your online profiles, website, and social media have to be flexible and current. To […]

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Valentine's Day couple

Love Your Hotel This Valentine’s Day

Ah, yes, the proverbial romantic getaway… It’s become synonymous with Valentine’s Day, just like chocolates and red roses, especially in the UK. So, where are the couples going? The top romantic UK destination in 2015 was unsurprisingly, London. On trivago, it enjoyed almost 15 % of traveller’s hotel clicks. More surprisingly, Manchester took the 2nd […]

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the expedia partner conference was held in vegas in 2015

Expedia Conference: trivago Talks Metasearch Marketing

It’s a busy time of year. The streets are full of last minute shoppers, nog and hot toddies warm cold hands and families are travelling to see loved ones and visit warmer places. It’s also a time of year for reflection and relaxation. A lot of us aspire to catch up on some reading and […]

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Holiday travellers on new years

3 Tips to Attract Last-minute Travellers This Christmas Season

No doubt you and your hotel staff are eagerly preparing for the hustle and bustle that’s about to ensue this season. But is your hotel already fully booked? Use these 3 tips to attract more guests before the presents go under the tree and keep them past the last sip of champagne on New Year’s. […]

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