Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and the U.S. Leisure Traveler, “62% of frequent travelers used hotel loyalty programs.” So, if the majority of travellers are taking advantage of these, shouldn’t your […]

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A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

In a bid to drive more direct bookings you’ve listed your hotel on metasearch for free, integrated a booking engine via your property management system or connectivity partner, and started some savvy social marketing. It’s going well and now you’re looking for new ways to make an impression on your guests, get noticed online, and […]

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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Bath and candles in luxury hotel room

The Future of Luxury Travel & Hospitality at ITB Berlin

Of all the star categories and segments within the travel and hospitality industry, the luxury segment is growing faster than the rest. This is welcomed news for four and five-star hotels. As the B2B portion of ITB Berlin comes to an end, we explore the future of luxury travel and hospitality. Today’s goal? To define […]

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Johannes Thomas sits next to Tobias Ragge while speaking to the benefits of metasearch at ITB Berlin

Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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Pepper the innovative humanoid from SoftBank

The Future of Travel Comes to Life at ITB Berlin 2017

The Future of Travel is upon us here at ITB Berlin. The theme of the conference?  Disruptive Travel: The End of the World as We Know it. Think it’s a bit drastic? Think again. Trends in tech advancements, artificial intelligence, and destabilization of popular tourist retreats are affecting the world and travel industry as we […]

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dedicated metasearch marketing representative stella from trivago

Let’s Meet at the World’s Leading Travel Tradeshow – ITB Berlin

trivago is heading to ITB Berlin to empower hoteliers like you to grow your business online. Meet us at ITB for a free consultation, expert insights, a party and more. Full details here.  

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Berlin Skyline

ITB Berlin 2017: the travel show where supply meets demand

Along with the entire hospitality industry, we’re busy gearing up for the world’s leading travel trade show: ITB Berlin 2017. Starting March 8, Messe Berlin will see its halls traversed by hoteliers, tour operators, travel agencies, tech providers, and suppliers from across the globe. With a 90% overall attendee satisfaction rating and €7 billion in business […]

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A hotel manager prepares an invoice while enjoying full occupancy

Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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