female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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man on top of mountain looking at the view

How to Create Memorable Guest Experiences Within Your Local Context

According to Phocuswright, Europeans spend a lot on travel activities—approximately €38 billion is the figure cited. And the increasing number of Segway tours, museum walks, and pub crawls being touted throughout cities around the world demonstrates that many areas of the tourism industry are scrambling to reap a share of the revenue. How can the […]

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