Visitors’ Profile: Know Your Guests, Grow Your Business

Know your guests How well do you know your guests? What about the travellers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re travelling, how many nights they typically book. Because in the […]

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel—now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and beat the […]

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Image of Grand Central Station bustling with travelers overlaid by the search bar of a hotel metasearch

Search Volume: The Secret to Setting Unbeatable Rates

‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re travelling to spend the holidays with family or to get away from the […]

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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a chalkboard sign hangs outside of a hotel with a stone facade

Hotel News: The Little Button That’ll Get You More Guests

Having infinite choices is both a blessing and a curse in this consumerist age—yes, it’s nice to have options. But for a traveller looking for the ideal hotel on a metasearch site, having an overwhelming number of virtually identical deals to choose from can be, well, overwhelming. Which is why the final decision can end […]

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