Every traveller has a set of predefined criteria of what they’re looking for in a hotel and a limited amount of time to review hotel profiles online. They want to find out quickly if a hotel meets their needs. So, if yours does, you probably need to spell it out for them. When writing your hotel description for your profile on trivago, break it down and explain exactly what you have on offer and what makes you the ideal choice for them.

Here are four easy tips to better tell your hotel story and attract more guests through your trivago profile. Follow them to fine-tune your online hotel marketing and know exactly how to add a description to your hotel profile on trivago that will show travellers you’ve got what they need.

1. Be concise

People rarely want to read a lot of information. Shy away from writing long descriptions fit for old travel agency brochures. Instead, use simple vocabulary and spacing between paragraphs. This will help travellers understand your hotel information immediately, and this is how you can influence their choice in the booking process.

Make sure your profile describes your hotel by focusing on practical details. Is there Wi-Fi? When is check-in? How close to the airport are you? What kind of breakfast is provided? What does it look like? A combination of great photos and descriptions helps you optimise your profile, and thereby attract more potential guests. Clear information gives you a better chance of closing the sale.

Example of what NOT to include in a hotel description:
The hotel has a wonderful entrance full of beautiful flowers. Upon arrival you will be met by our smiling friendly staff. We suggest arrival for check in after 12 pm so that your rooms may be ready. Reception will happily give you useful tips about visiting the city and – if necessary – they will arrange a late checkout for you.

Example of what to include in a hotel description:
Check-in from 12 p.m. Check-out 10 a.m. with the possibility to request late check-out on the day of arrival.

2. Be transparent

The information you share with travellers prior to their stay creates expectations. When expectations are too high, you risk disappointing your guests and, in turn, receiving lack-luster or negative reviews. The solution? Do not exaggerate in the description. Instead, say what you have and what you can offer – nothing more and nothing less.

Example of what NOT to include in a hotel description:
The hotel has a perfect location in the center of the city. It is within reach of simply the most fantastic beaches of the region, you will love them! There are always parking spaces.

Example of what to include in a hotel description:
The hotel is a two-minute walk from the city center. It’s 50 meters from a black sand beach and 70 meters from a white sand beach. Both beaches have limited free parking.

Honesty is always the best policy. An accurate hotel profile fosters trust and sets you up for success. When in doubt, put yourself in the traveller’s shoes and reread what you’ve written.

3. Be different

Note: Travellers use the filters on metasearch engines such as trivago in order to find hotels with specific, desirable features. To keep things concise and to avoid repetition in your description, add new information that’s not already included in the filters.

Example of what NOT to include in a hotel description:
All bedrooms are equipped with Wi-Fi

Example of what to include in a hotel description:
All bedrooms are equipped with Apple TV, accessible through the free Wi-Fi.

4. Be cosmopolitan

Last but not least, if your hotel is online, it’s being viewed by users from all around the world. And though English is widely spoken, your hotel description only appears on localized websites when it’s been translated into those languages. Further, providing details in a traveller’s language makes them more confident in their purchasing decision. In fact, customers are four times more likely to make a purchase if you have invested in localising your content.

We advise translating your descriptions into at least five languages and adding them on your profile. But beware: Descriptions that are translated through an automatic translator sound unprofessional and will not be accepted. Remove the barriers preventing you from enjoying a world of international guests and invest in accurate, professional translations.

If you’re not sure how to add your description to your hotel profile on trivago, don’t worry. It’s easy, and it’s free. You just need to register on trivago Hotel Manager and use the platform to upload your concise, enticing, and decision-influencing hotel descriptions.

Giorgia Valagussa

Giorgia is the Global Social Media Specialist at trivago. Her expertise lay in maximizing revenue through the strategic online marketing of hotel services. In the past, she’s worked with travellers directly and on the e-commerce side of the biz. Nowadays, Giorgia develops the concepts and content for trivago’s social media channels, sharing her wealth of e-marketing knowledge with hoteliers, tweet by tweet.

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